So true.

Most web development projects put a lot of effort into the design of navigation tools. But fact is that people tend to ignore these tools. They are fixated on getting what they came for and simply click on links or hit the back button to get there.

“I doubt that when the president sits down with his advisers they scream at him to bring him up to date on all of the issues,” he said. “I don’t know why we don’t treat the audience with the same respect.”

Look-up as-you-type