Tag: advocacy
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Links van 22 mei 2014 tot 23 mei 2014
5 metrics that will soon be dead (page 3 of 5) – iMediaConnection.comIt's the metric that just won't seem to die. The click-through rate has proven time and time again to be at best an intermediate success metric and at worst an inaccurate snapshot into how well creative is converting sales. Now, with the advent…