5 metrics that will soon be dead (page 3 of 5) – iMediaConnection.com
It's the metric that just won't seem to die. The click-through rate has proven time and time again to be at best an intermediate success metric and at worst an inaccurate snapshot into how well creative is converting sales. Now, with the advent of mobile, the CTR is drifting even further into irrelevance. "Fat finger" taps are producing an incredibly inflated mobile CTR, and even display ads on tablets/desktops are producing inaccurate results with bots and click fraud. The worst part is that even legitimate clicks are not indicative that a consumer is being led down the purchase funnel. This metric will soon disappear from your life.

The Free Fall Research Page: Unplanned Freefall? Some Survival Tips by David Carkeet
Admit it: You want to be the sole survivor of an airline disaster. You aren't looking for a disaster to happen, but if it does, you see yourself coming through it. I'm here to tell you that you're not out of touch with reality—you can do it. Sure, you'll take a few hits, and I'm not saying there won't be some sweaty flashbacks later on, but you'll make it.

No, Taking Away Unemployment Benefits Doesn’t Make People Get Jobs | ThinkProgress
When 1.3 million long-term unemployed people lost benefits because Congress let the program lapse, some claimed that taking away the checks would encourage people to go out and get a job. That isn’t panning out for the 74,000 people who are no longer getting checks in Illinois.

Why it’s Impossible to Make Plans Anymore — Medium
Cellphones make everything easier, including the ability to be flaky as %#@*. In the landline-days of old, a plan had to be a solid commitment. Now, it more closely resembles a series of nebulous inklings.

Never Fall for a Custom CMS. Ever.
There is NO benefit to you in being talked into using a custom CMS which is hosted and controlled by a web development shop. DO NOT AGREE TO THIS. EVER.