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Liebermann Inc. Hoax Analysis – The 17k – Gefopt?

“On September 22, 2003 I was first made aware of this company’s (fictitious) display product known as the Grand Canyon. I looked briefly at the press release on their site and thought: “oh that’s cool, but too exotic for me.” On Thursday the 25th, I somehow got the idea that there was a controversy over the legitimacy of Liebermann, Inc. I went back to their site, and went to their home page for the first time. I was immediately suspicious and, with Steve’s help, we pieced together a lot of the scam that evening. Aside from outlandish claims, general unrealism and a broken e-commerce system, there were numerous other discrepancies contained within their site. Most surprisingly and amusingly, several Mac news sites, and even Forbes.com were befooled by this hoax — and continue to believe that it’s real. [Forbes has since come to its senses.]

This is a very clever hoax, and is responsible for a good solid 48 hours of enjoyment on our part. So thanks, Lisa! (Read on for details.)

This is the best entertainment that Hollywood has produced in recent history.”

The Real Deal @ 9xmedia.com

(Kevin Christley)
[Lockergnome’s Technology News]

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